fightback

A late one, but a fightback nevertheless.

I’m talking about Microsoft. They’re starting up a new ad campaign – ‘Windows, not Walls’. They’ve signed up Jerry, Jerry Sienfeld for the commercials. I guess they’re gonna blow past the ‘I’m a Mac, I’m a PC’ ads.

Or not…

Firstly, the name sucks. Big time. But actually, it depends on the ad. If it has anything to do with walls, I might forgive them.

Secondly, it’s the campaign itself. The whole thing is pointless. ’cause everyone knows about Windows, everyone has used Windows, but it will never…ever make you go gaga, like Macs do, unless you’ve been spending the last century in a cave or something. And,

Windows is not cool

I’ve sure that I’ll be likely to see more satisfied Mac users than Windows users. And I think I’ve come up with a theory to support this. It’s that more software is made for Windows than Mac. So, Windows maniacs will end up loading their PCs with junk, clog up the registry, boot-up procedures, and make their lives miserable. Mac has a more select number of good applications developed by Apple. This also means that they would be likely to work better with their native operating system.

Anyway, back to the topic.

Windows is not cool

And the worst thing is that they’re trying to get someone like Jerry Sienfeld to endorse it. I think it’s a waste of talent. But he must be being paid good, cause someone with brains would generally not endorse something this hopeless.

The ads are releasing next week, and I’m hoping to catch them on YouTube, unless they think of releasing them in India, which I think they won’t.